Takvio - Recruitment Automation

Last updated: January 2026

How We Use Meta Products

HOW WE USE META PRODUCTS

Takvio integrates with Meta (Facebook) platforms to help transport and logistics businesses streamline their driver recruitment process. Here's how we use these technologies:

Click-to-Messenger Ads Integration

When businesses run driver recruitment campaigns on Facebook, they use Click-to-Messenger ads. When a potential candidate clicks the "Message" button on an ad, it opens a Messenger conversation with the business's Facebook Page. Takvio's AI assistant, Jesika, then handles this conversation automatically.

Facebook Messenger API

We use the Messenger API to enable Jesika, our AI assistant, to conduct initial screening conversations with candidates on behalf of our clients. When a driver initiates a conversation by clicking on a recruitment ad, Jesika:

Responds instantly, 24/7
Asks relevant qualification questions
Collects necessary information (experience, licenses, availability)
Provides information about the position
Determines if the candidate meets the client's requirements

Campaign Attribution & Message Referrals

To help businesses understand the effectiveness of their recruitment campaigns, we track how candidates discover and initiate conversations:

Ad-Originated Conversations: When a candidate clicks the "Message" button directly on a Facebook recruitment ad, we identify this as an ad-driven lead
Direct Conversations: When a candidate messages the Facebook Page directly (not through an ad), we identify this as a direct inquiry
Attribution Insights: This allows businesses to measure which campaigns are generating the most qualified candidates and optimize their recruitment spend accordingly

This tracking is done automatically through Meta's message referrals system and helps businesses make data-driven decisions about their recruitment advertising.

Facebook Pages API

We help businesses manage their recruitment communications by connecting to their Facebook Pages. This allows our platform to:

Receive and respond to incoming messages from recruitment campaigns
Track conversation status and candidate progress
Ensure no candidate inquiry goes unanswered

OUR COMMITMENT TO DATA SECURITY

All candidate data is processed securely and stored in compliance with GDPR
Only the business that runs the ad campaign has access to their candidates' data
We never share candidate information between different clients
Candidates can request deletion of their data at any time
Campaign attribution data is used solely to help businesses measure recruitment effectiveness